Where should I start?

Start with broken-link hygiene and a consistent UTM convention. Everything else builds on those.

The Complete Guide to Link Management

What link management is

Full content coming soon.

Creating links

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Tracking and analytics

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Maintenance and redirects

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Next steps

Full content coming soon.

Frequently asked questions

No. Free tools like Link Tools cover shortening, cleaning, UTM building, QR codes, and link checking.

What Is a URL?

Learn what a URL is, what each part does, and how browsers turn a web address into a page. A friendly, jargon-free guide from Link Tools.

The Anatomy of a URL

Break a URL into its parts — protocol, host, port, path, query string, and fragment — and learn what each one does, with clear examples.

How URL Shorteners Work

A friendly explainer of how URL shorteners like bit.ly and tinyurl turn long links into short ones — and the redirect, tracking, and risk trade-offs involved.

What Are UTM Parameters?

Understand UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, and utm_content — and how analytics tools use them to attribute traffic.

Understanding Link Tracking

A friendly intro to link tracking — UTMs, click IDs like gclid and fbclid, redirects, pixels, and how attribution actually works.

Broken Links and SEO

How broken links damage SEO, crawl budget, and user trust — and the simple workflow to find and fix them at scale.

Internal Linking Best Practices

How to structure internal links to spread authority, improve crawlability, and guide readers to the right page.

QR Codes Explained

What QR codes are, how they encode URLs, when they're useful, and what to watch out for when generating your own.

Redirects and SEO

A practical guide to redirects — 301 vs 302, redirect chains, and how to preserve SEO when URLs change.

Back to Link Tools

What link management is

Creating links

Tracking and analytics

Maintenance and redirects

Next steps

Frequently asked questions

Related articles

What Is a URL?

The Anatomy of a URL

How URL Shorteners Work

What Are UTM Parameters?

Understanding Link Tracking

Broken Links and SEO

Internal Linking Best Practices

QR Codes Explained

Redirects and SEO