Should anchor text be exact-match keywords?

Descriptive natural anchors win. Exact-match everywhere reads as spam.

Internal Linking Best Practices for SEO

Why internal linking matters

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Anchor text

Full content coming soon.

Hubs and topic clusters

Full content coming soon.

Common mistakes

Full content coming soon.

Frequently asked questions

Enough to support the reader — there's no magic number. Prioritise relevance over volume.

What Is a URL?

Learn what a URL is, what each part does, and how browsers turn a web address into a page. A friendly, jargon-free guide from Link Tools.

The Anatomy of a URL

Break a URL into its parts — protocol, host, port, path, query string, and fragment — and learn what each one does, with clear examples.

How URL Shorteners Work

A friendly explainer of how URL shorteners like bit.ly and tinyurl turn long links into short ones — and the redirect, tracking, and risk trade-offs involved.

What Are UTM Parameters?

Understand UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, and utm_content — and how analytics tools use them to attribute traffic.

Understanding Link Tracking

A friendly intro to link tracking — UTMs, click IDs like gclid and fbclid, redirects, pixels, and how attribution actually works.

Broken Links and SEO

How broken links damage SEO, crawl budget, and user trust — and the simple workflow to find and fix them at scale.

QR Codes Explained

What QR codes are, how they encode URLs, when they're useful, and what to watch out for when generating your own.

Redirects and SEO

A practical guide to redirects — 301 vs 302, redirect chains, and how to preserve SEO when URLs change.

The Complete Guide to Link Management

A pillar guide to managing links — shorteners, UTMs, QR codes, redirects, internal linking, and broken-link hygiene.

Back to Link Tools

Why internal linking matters

Anchor text

Hubs and topic clusters

Common mistakes

Frequently asked questions

Related articles

What Is a URL?

The Anatomy of a URL

How URL Shorteners Work

What Are UTM Parameters?

Understanding Link Tracking

Broken Links and SEO

QR Codes Explained

Redirects and SEO

The Complete Guide to Link Management